The Sustainable Hospitality Challenge (SHC) is a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality. Launched 6 years ago as the ‘Genio Worldwide Innovation Summit’, the challenge has now moved to a new direction embracing sustainability as the recurring theme. More than 60 students from 30 global top-tier hospitality business schools have participated in this year’s edition, sharing their ideas for a better planet! Over the past few months, the teams developed sustainable solutions into the areas of Brand, Real Estate, and Hospitality of Tomorrow; pitching them to a prominent jury of senior industry leadership and hospitality CEOs.
Join us live in-person for the finals at AHIC and hear from the next generation of hospitality leaders.
Over the past few months, the teams developed sustainable solutions into the areas of Brand, Real Estate, and Hospitality of Tomorrow; pitching them to a prominent jury of senior industry leaders and hospitality CEOs.
Design Hotels AG
Wyndham Hotels and Resorts
Abercrombie & Kent
Accor Group Worldwide
WATG and Wimberly Interiors
The semi-finals took place virtually in March where 17 teams presented their investor decks to a prominent jury of senior industry leaders and hospitality CEOs. Six teams triumphed and have progressed to the final, which will take place at AHIC in September. Get a sneak peek at the ideas each of the finalists will be presenting at the finals.