Director – Market Strategy & Sales
Su Ramanathan is the Director of Market Strategy & Sales at Expo 2020 Dubai UAE. As a former Director at VisitBritain (British Tourist Authority), Su brings a wealth of destination development and marketing experience to Expo 2020 where she is responsible for driving visitation through global business promotional strategy and marketing campaigns focusing on travel verticals.
Su has over 12 years of experience in destination development and the tourism sector with VisitBritain and honed her expertise in various international locations including London, Dubai, Singapore and Kuala Lumpur. Her last role at VisitBritain was Director of Asia Pacific, Middle East and Africa where she focused on strategic market development, partnerships with key airlines and travel entities, activation of brand partnerships, collaborative projects with diplomatic and government entities and pioneering marketing campaigns including celebrity and brand ambassadors programme in over 15 markets. Prior to VisitBritain, Su has had brief stints in banking, engineering and construction and held senior roles in the private tertiary education sector.
Su has a Bachelor of Economics (Honours) and a Masters in Information Management. She was recognised as one of the top 50 outstanding public sector staff in the UK BAME Public Sector List 2017 alongside the Mayor of London, Ministers, academicians and other public sector leaders. She is also a recipient of the EU-ASEAN (Asia Europe Institute) scholarship.