Muhammad Ali Syed
Chief Executive Officer
Muhammad Ali Syed is the founder and CEO of Mingora Consult – MENA’s Restaurant Performance Company. Ali is former Head of Marketing for Fortune 250 Restaurant Brands such as KFC and Pizza Hut at Yum! MENA (Revenue: $1Bn), Long John Silver’s at Yum! US ($800MM) and for Wendy’s Asia-Pacific and EMEA regions ($250MM.)
Mingora is MENA’s Restaurant and Food Service Performance Company. It is on a mission to democratize data for all restaurants and food services businesses – making it accessible to anyone who wants it. Mingora’s product line include sales benchmarking tool called NPD-Mingora SalesTrack®, shopper behavior tracker called The Food Panel and our franchising services known as Targets®.
With Mingora, Ali is a leading voice in MENA’s restaurant industry and an influential speaker at industry forums. He is well connected to most c-suite leaders in the region including franchisees, franchisors, retail groups, and private equities. Through Mingora’s proprietary restaurant CEO sentiment surveys, Ali works with UAE and KSA based restaurant associations to influence government policy to the betterment of the industries in both markets.
At Yum! Ali won numerous citations including the CEO Award, Long John Silver’s President’s Award, and Pizza Hut CMO Award. Previously, Ali has worked in marketing and brand positions at Unilever and Shell.
See Muhammad Ali Syed speak in the following sessions:
10:10 – 10:25
Covid-19's Impact on eating habits in UAE and KSA