President of Food & Beverage
Mert Askin is the President of Food & Beverage at the Azadea Group, leading the F&B division, which has more than 100 outlets across eight countries in the Middle East and Africa.
The Azadea Group is a premier lifestyle retail company that owns and operates more than 50 leading international franchise concepts in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia and beauty and cosmetics across the Middle East and Africa spread across 13 countries overseeing more than 650 stores.
Prior to joining Azadea in 2014, Mert gained extensive operational experience leading the casual all-day dining chain of the d.ream group, one of the world’s fastest growing restaurant groups with more than 170 outlets, including Kitchenette, Gunaydin, Nusr-et and Zuma.
Earlier in his career, Mert was a management consultant with the Boston Consulting Group (BCG) in Germany, where he advised clients in various sectors on business strategies, and with Ernst & Young Luxembourg in advisory practice.
Mert Askin holds a bachelor’s degree in Operations Management from the Koc University, Istanbul, where he graduated with the highest of honors. He also holds an MBA from UNC Kenan-Flagler Business School as a Richard H. Jenrette fellow.