Arabian & African Hospitality
Investment Conference

20-22 September 2021 | Madinat Jumeirah, Dubai, U.A.E

Speaker profile

Makram El Zyr

Corporate Vice President – Development
Rotana


Makram El Zyr has held the position of Corporate Vice President – Development at Rotana since April 2012.

Tasked with expanding and growing the company’s portfolio of hotels and product brands, Makram has been one of the prime movers behind Rotana’s rapid expansion into new geographic territories, leading well-calculated forays into strategically important markets such as India, East Africa, West Africa, and Turkey. His extensive functional and industry expertise, combined with a deep understanding of market dynamics and needs, allows him to identify and effectively pursue emerging market opportunities to drive growth and expansion.

Prior to his present position, Makram gained several years of experience at Rotana in various senior management roles including Associate Vice President – Development and Director of Development. He started off his journey with the company in 2003 when he joined its Food and Beverage Department – working in different Rotana properties in the region. This gave him hands-on experience in the operations side of the business which proved invaluable in his subsequent efforts to help Rotana broaden its portfolio and footprint.

Makram has a Bachelor of Arts degree from American University of Beirut, Lebanon and a Bachelor of Science degree from École hôtelière de Lausanne, Switzerland.