Chief Executive Officer
Overseeing all aspects of Ròya International, Kees leads an interdisciplinary team of 60 consultants and specialists. Directling the group from the Dubai base, Kees also takes an active role in shaping the three key practice areas - development advisory, asset management, and hospitality services.
Recognized as a leading hotelier, Kees brings with him global expertise and experience gained from senior roles in three continents. Initially working in Europe, his career took him to the Middle East North Africa regions and then to Asia-Pacific.
A significant chapter in Kees’s career was his tenure with Hilton International, where, amongst many responsibilities, he drove all Food & Beverage development across the Middle East and the Asia-Pacific regions. As Vice President Asia, he led the company’s operations during its fast-paced, multi-brand growth in the region including key development markets such as China and the Indian subcontinent.
Prior to taking up the role in Ròya, he served as CEO of Rixos Hotels, orchestrating the transition of the chain from regional to international, shaping its strategy, structure and management tools.
Thanks to Kees’s diverse experience, comprehensive and broad insight at both unit and corporate level, he adds invaluable knowledge and direction to Ròya's services.