Saudi Arabia’s economic landscape has been transforming faster than we’ve ever seen before globally. Focused purely on the multitude of investment opportunities arising in Saudi Arabia, SHIC was launched in 2018 to provide a unique and vital opportunity for the AHIC community to gain crucial insights from key dignitaries and industry leaders involved in the Kingdom’s hospitality market.
500+
attendees from KSA and internationally
30+
media in attendance
90+
thought leaders and speakers on stage
4th
year running
SHIC was enlightening, engaging and completely worth the time and investment.
Director of International Development
Darden International
Quite a positive enhancement over last year. Has the potential to grow and become an impactful event in the region.
Chief Executive Officer
Millennium Hotels & Resorts
95%
of attendee survey respondents succeeded in networking with peers and connecting with existing business partners