14:30 – 15:15
ROOM: AHIC Chat
In an era of lifestyle and millennial targeted hotels how do you define your brand positioning? From a design and brand prospective, with expectations moving so quickly, how do you design a hotel that is going to be competitive in five years’ time? How do you know what a consumer wants before they do? How do you build in increased flexibility?
AHIC Advisory Board Member,
Managing Director / Partner, MMAC Design Associates
Director of Interior Design for Global Design, Middle East & Africa, Marriott International
Corporate Vice President – Projects, Rotana