Thank you so much for joining us in person at AHIC. For me, it was energizing being amongst industry friends, meeting new people and hearing industry leaders, start-ups and world-class students share their insights. I hope you too came away feeling that the three days were not just enjoyable but valuable as we try to reshape and transform the industry together.

Whilst I believe in Schumacher’s ‘Small is Beautiful’, especially as we develop a more sustainable industry, it was pleasing that over 900 delegates attended AHIC in person from over 50 countries after a lengthy break. This is certainly a testament to the resilience of our industry and its determination to move forward.

I believe we have all done justice to our theme this year. We have ‘risen together’ as an industry and as a community, and collaboration within the industry has never been stronger. Through our combined passions, resilience, innovation and ambition, we were able to create some of the most powerful discussions, connections and opportunities in our 17-year history at AHIC 2021.

Thank you again for your support and I look forward to seeing you and the AHIC community in person very soon.

Sincerely,

Jonathan Worsley
Chairman & CEO
Bench

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AHIC 2021 HIGHLIGHTS

AHIC 2021 IN THE NEWS

Hotelier Middle East

Biggest stories at AHIC: From Jumeirah’s F&B return to Rotana success.
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COVID has awakened resort demand says Accor.
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Time to change and grow, or just say no?
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IHG CEO wants to push luxury lifestyle brands in Middle East.
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Jumeirah Group sets sights on becoming top five global luxury brand.
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Dubai-based hospitality experts create their own eco lodge brand.
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Desert Rock mountain resort planned for Saudi Arabia’s Red Sea Project.
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Farnek launches app to digitalise hotel guest services.
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Millennium Hotels MEA announces 18 hotels during AHIC.
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Rotana's Guy Hutchinson says group considering conversion brand.
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Red Sea Development considers own hyper-luxury resort brand.
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Hotel conversions are happening too quickly, warns Accor development team.
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Founder of citizenM hotels and branding expert launch KUBE Ventures.
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Guy Hutchinson says Rotana has had a profitable 18 months.
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Middle East is a laboratory of innovation says Accor heads.
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Jumeirah Group returns as leading authority on F&B in Dubai, says CEO.
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Novotel brand to debut in holy city of Madinah.
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Ras Al Khaimah plans to be regional leader in sustainable tourism by 2025.
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Why the glass is half full for Marriott International.
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One-fifth of business travel to disappear, says industry expert.
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More talent needed in Saudi Arabia to reach tourism goals.
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Aleph Hospitality to invest in hospitality start-up companies.
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Breaking Travel News

Worsley recognised for contribution to tourism.
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Accor to take Novotel into Saudi Arabia.
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Envi Lodges seeks to bring glamping to Middle East.
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Industry gathers in Dubai as confidence returns.
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Hilton grows Middle East pipeline as market recovers.
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London Project confirms international expansion.
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Kube Ventures launches in Middle East.
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Accor confirms plans for Fairmont Djibouti.
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Industry gathers in Dubai as confidence returns.
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Radisson celebrates record year in Middle East & Africa.
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Days Hotel by Wyndham Dubai Deira takes brand into UAE.
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True value of Middle East hospitality revealed.
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DoubleTree by Hilton to debut in Cameroon.
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Video: John Pagano, chief executive, Red Sea Development Company.
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Video: Michael Levie, founder, Kube Ventures.
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Video: Alexander Suski, chief executive, Ishraq Hospitality.
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Video: David Thomson, vice president, the First Group.
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Hospitality Net

AHIC 2021 a platform for industry firsts and exclusive signings.
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Making up for lost time: How luxury travel in the Middle East is changing post COVID-19.
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Rotana continues robust ME expansion by signing partnership with Bin Al Sheikh Holding in Qatar.
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Leading Tourism Changemakers Launch Global Hospitality Start-Up Incubator KUBE Ventures.
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Navigating Hospitality Through a Future Of Uncertainty.
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HNtv INSIDERS: Responding to Changing Sustainability Dynamics.
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HNtv INSIDERS: F&B heavyweights discuss post-pandemic industry revival.
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Aleph Hospitality Launches Innovation Lab.
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IT Hospitality Expands into the Middle East with a new office in Dubai.
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HNtv INSIDERS: F&B heavyweights discuss post-pandemic industry revival.
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Aleph Hospitality Launches Innovation Lab.
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