Arabian & African Hospitality
Investment Conference

20-22 September 2021 | Madinat Jumeirah, Dubai, U.A.E

Press release

Valor Hospitality Partners Announces Strategic Partnership with CityBlue Hotels in East Africa

Valor Hospitality Partners, a global, full-service hotel management company announced today their recent partnership with CityBlue Hotels, Africa’s fastest growing local hotel chain, owned by The Diar Group.

Under a long-term arrangement, the new joint venture, to be called Valor Diar, will initially operate Divine Residences by CityBlue in Riverside, Nairobi - developed by Vaal Real Estate - which is set to open in April 2023. Valor Diar will bring a significant pipeline of East African properties as the market recovers following the effect the COVID-19 pandemic.

“CityBlue has overcome challenges in the African marketplace and reached a natural time to bring on board an international management partner. Valor has a strong base and team of professionals in the Middle East and South Africa who are eager to share their knowledge. Moreover, as we start to see the future beyond the pandemic, this is the ideal opportunity to expand our global footprint,” said Euan McGlashan, CEO and global co-founder of Valor Hospitality Partners. “The Diar Group had identified a gap in the sub-Saharan market over the past decade with its well-known and scalable CityBlue brand.”

“Our journey from a start-up to an established African hotel chain has allowed us to develop a deep understanding of many markets. We believe that this has prepared CityBlue for the next phase of expansion and to do so, it makes sense to partner with a world-class management team. Valor’s visionary leadership recognizes that its global strategy must include all of Africa and not just South Africa,” said Jameel Verjee, Principal of The Diar Group and Founder of CityBlue.

For more information on Valor Hospitality Partners, their leadership team and global properties, visit valorhospitality.com valorhospitality.com.

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ABOUT VALOR HOSPITALITY PARTNERS

Valor Hospitality Partners is a full-service hotel underwriting, acquisition, development, management, and asset management company. With 80+ hotels its international portfolio, Valor Hospitality offers an array of services, including site selection, product and brand selection, entitlements, financing solutions, conceptual design, construction and project management, procurement, technical services, pre-opening, and operations management. Valor also provides consulting services on a wide range of project scenarios, including working with new or existing ownership groups on reviewing site selection, assessing feasibility studies and project budgets, compiling project budgets, and underwriting. For more information, visit https://valorhospitality.com or connect with Valor on Facebook and LinkedIn.

ABOUT CITYBLUE HOTELS

CityBlue was founded in 2013 with the vision of introducing much needed quality hospitality facilities in Sub-Saharan Africa’s hotel landscape. In the years since it was established, CityBlue has built a reliable and passionate team of local and international professionals from the ground-up, instilling discipline, growing standards, and fostering a sense of family. CityBlue’s portfolio features four sub-brands, which together capture the group spirit: CityBlue Hotel & Suites, Urban by CityBlue, Residences by CityBlue and Lodges by CityBlue. For more information, visit https://citybluehotels.com

ABOUT THE DIAR GROUP

The Diar Group, established by the Verjee family, includes a hospitality arm called Diar Hospitality, a hotel management company. The operations of CityBlue Hotels, its African-born hotel chain which began in 2013 to disrupt the continent’s localized hospitality sector, are managed by Diar Hospitality.

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