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Tangible Success – Deutsche Hospitality wins the Prestigious 2021 German Brand Award

Deutsche Hospitality has been rewarded for its successful brand management by being named best company brand in the “Excellence Brands – Tourism” Category of the 2021 German Brand Award. The Steigenberger Hotels & Resorts brand was also the proud recipient of a “Special Mention” prize in the same category.

“This best company brand award represents an accolade for the entire team, including all staff at the hotels and everyone at Corporate Office,” said Marcus Bernhardt, CEO of Deutsche Hospitality. “We can only achieve a clearly positioned, visible and emotional brand that is capable of firing the enthusiasm of our guests if we all work together. The award won by our premium brand Steigenberger Hotels & Resorts will also act as an incentive as we seek to hone this product further and gain a competitive edge.”

Both brands gained recognition for excellent management and successful positioning.

The prize ceremony took place virtually today, Thursday. The German Brand Award celebrates successful brand management. It covers over 60 categories and is conferred each year on companies, agencies, service providers and marketers from all over the world. 1,200 submissions from 14 countries were made this time, reflecting its status as one of the most renowned awards for brands and brand builders.


Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has nearly 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 160 hotels on three continents 40 of which are in the pipeline.

Press contact
Deutsche Hospitality │ Lyoner Straße 25 │ 60528 Frankfurt am Main
Christopher Sparkes │ Tel: +49 69 66564-360

All images are ©Steigenberger Hotels AG

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