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First Steigenberger Hotel Opens in China

A premiere for Steigenberger: Last Saturday, 29 May 2021, Deutsche Hospitality and its shareholder Huazhu opened the first hotel of the upscale brand Steigenberger Hotels & Resorts in China. The Steigenberger Jinan Fengming is located in the city of Jinan, the capital of Shandong Province in the east of the country, with a population of around seven million. The hotel has 258 rooms, two restaurants, a lobby lounge, and a swimming pool.

"Together with our shareholder Huazhu, we have set ourselves the goal of sustainably establishing the upscale segment of Deutsche Hospitality in Asia and combining the values of the Steigenberger brand – tradition, luxury and exclusivity – with Chinese hospitality to create an experience for guests from all over the world," says Marcus Bernhardt, CEO Deutsche Hospitality. "The opening of the first Steigenberger Hotel in China in such challenging times underlines our successful cooperation with Huazhu and is an important step on our way to become one of the top three hotel companies in Europe by 2025. It makes me very proud that we are now also represented in China with our long-established Steigenberger brand."

With its bright and luxurious design, the Steigenberger Jinan Fengming blends into the surrounding mountain landscape and offers a unique view of the eastern part of the city. In its architecture and facilities, the hotel combines modern design with traditional-looking architecture. The location near Jinan East Railway Station and Yaoqiang International Airport as well as the connection to Sunac Cultural & Tourism City make the new Steigenberger Hotel the ideal accommodation for business travellers. At the same time, a shopping centre, amusement parks, sightseeing attractions and numerous bars in the immediate vicinity offer a variety of leisure options for holiday guests.

In the hotel itself, guests can choose between a Chinese speciality restaurant serving traditional Shandong cuisine and seafood, and an international buffet restaurant of Béla Béla. Small dishes and drinks are also available all day in the lobby. A highlight for families is the Steigenberger Jinan Fengming with its family rooms, which are equipped with a small tent for playing and rocking chairs.


Steigenberger Hotels & Resorts is a Deutsche Hospitality brand. It represents the epitome of luxury and perfect hospitality. Visitors can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio includes 60 hotels in eleven countries in Europe, Asia and Africa. Deutsche Hospitality operates four further brands. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 modern upper mid-scale urban hotels, all of which are located within easy walking distance of railway stations or airports, whilst Zleep Hotels provide quality and design at an affordable price in Denmark and Sweden.

Press contact
Deutsche Hospitality │ Lyoner Straße 25 │ 60528 Frankfurt am Main
Christopher Sparkes │ Tel: +49 69 66564-360

All images are ©Steigenberger Hotels AG

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