Arabian & African Hospitality
Investment Conference

20-22 September 2021 | Madinat Jumeirah, Dubai, U.A.E

Press release

Accor expands its footprint in Saudi Arabia with signing of first Novotel in Madinah with Taiba Investments

Accor, a world-leading hospitality group with over 400 hotels across India, Middle East, Africa and Turkey is growing its portfolio in Saudi Arabia partnering with Taiba Investments and opening the first Novotel Brand in the Holy city of Madinah. Once open the property will include 394 keys, 3 Food & Beverage outlets as well meeting rooms and retail space

Since the launch of the vision 2030 for the Kingdom of Saudi Arabia in 2016, Accor has continuously been involved in the development of the hospitality landscape including, but not limited to, the introduction of unique development projects across the Kingdom, now adding a greenfield project with the first Novotel in Madinah.

The group is partnering with Taiba Investments, considered to be one of the largest real estate companies in the Kingdom of Saudi Arabia, which provides various services such as real estate property investment, development and management.

‘We are delighted to be partnering with Accor to develop our new hotel in the Holy City of Madinah, says Eng. Saleh Habdan Al-Habdan, Chief Executive Officer from Taiba Investments Real Estate Company”. We are confident that this new property will benefit greatly the hospitality landscape of the city and Kingdom overall, offering travelers a new and convenient accommodation option”.

Novotel Madinah will be in close proximity to the Holy Mosque, and directly on King Faisal Road at its intersection with Amr Bin Al Aas Street, offering guests easy access to every main road of the city. Prince Mohammad Bin Abdulaziz Airport is only 23 minutes away from the hotel while Madinah Train Station is located at 13 minutes from the property.


“This is a great opportunity to introduce the first Novotel property to the Holy City and increase further Novotel’s footprint in the Kingdom” says Mark Willis, CEO of Accor India, Middle East, Africa & Turkey. “As a key player in the Saudi 2030 vision, we are proud to contribute to the country’s development on the hospitality and tourism front while expanding Accor’s presence as leading hospitality group in the region”.

Accor currently operate 34 properties (13,517 keys) in Saudi Arabia with another 25 properties (7,948 keys) in the pipeline.

ABOUT ACCOR

Accor is a world leading hospitality Group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique Lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 68 million members benefit from the company’s comprehensive loyalty program ALL - Accor Live Limitless - a daily Lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

Contacts media relations

Sarah Fernandez

Director of PR & Communications

India, Middle East, Africa & Turkey

T. +971 56 544 8997

Sarah.fernandez@accor.com

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