The Red Sea Development Company
Anton Bawab is the Executive Director Hospitality for The Red Sea Development Company (TRSDC) , a closed joint stock company wholly owned by the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund. He oversees the hospitality operations, design and technical services and hotel and commercial partnerships for a new international luxury tourism destination set along the Red Sea as part of the Kingdom’s Vision 2030. He is responsible for all aspects of planning, implementing, and managing the hospitality and hotel operations related activities of the TRSDC.
Anton is a seasoned hospitality executive with extensive experience in corporate structuring and strategy, hotel operations, and hotel development in Europe and the Middle East. Prior to joining TRSDC, Anton served as Regional President of Viceroy Hotel Group where he led the growth and operations of Viceroy Hotel Group’s outside the Americas, establishing the regional office in Abu Dhabi, and signing multiple long-term hotel management agreements for the company in Europe, the Middle East and Asia.
Prior to joining Viceroy's leadership team, he spent four years with Mubadala's Real Estate & Hospitality team [or division?] where he led the effort to acquire, restructure, recapitalize and turnaround KOR Hotel Group, which was later rebranded to Viceroy Hotels Group. Anton worked on the structuring and negotiation of several of Mubadala’s real estate and hospitality investments in Europe, Asia and the Americas.
Anton started his career in the industry as a SixSigma Black Belt with Starwood Hotels and Resorts. He then moved to lead Starwood’s online marketing and revenue team in Northern Italy before moving to the OTA side to grow UniTravel Srl from a regional Italian OTA firm to a recognizable name and brand with operations across Europe.
Anton holds a Bachelor of Science (Hons) degree in International Hospitality Management from the Swiss Hotel Management School, Les Roches in Switzerland, and a Master of Business Administration degree from the Cranfield School of Management in the United Kingdom.