Valeriano Antonioli is Chief Executive Officer of Lungarno Collection, the hotel management company owned by the Ferragamo family. A 30-year veteran of the hospitality industry, Antonioli with creative and innovative flare, has reinvented traditional hotels and resorts into social destinations, fusing classic and modern indulgence throughout Italy, Germany, Russia, England and the U.S. His most recent success story was the creation of the Portrait Brand with awards-wining-hotels in Rome, Florence and soon in Milan (Italy). With the Portrait Brand he was able to transform uniform luxury in spontaneous personalization, filling an important gap in the luxury hotel industry. A true Renaissance man, Antonioli is a Taekwondo Black Belt, outdoor sports enthusiast, and author of Passione e Cucina (Eating, Drinking and Flirting) and The Joy of Discovery. Fluent in Italian, English and German he was honoured in the Italian Republic Legion of Honour as “Cavaliere della Repubblica Italiana” in 2007.