Arabian Hotel Investment Conference

April 2020 | United Arab Emirates

Speaker profile

Saad Audeh

Visionary & Developer, Audeh Group

Saad Issa Audeh, entrepreneur, visionary and shareholder of the Audeh Group, a family business formed in 1990 which is now a conglomerate of over 30 companies operating in 11 countries across Europe, Near & Middle East, GCC and Africa.

Mr Audeh achieved a degree from the University of Reading in Electrical & Electronic Engineering and later, in 1991, he joined the family business and developed a powerful network of interconnecting business operations and business partnerships.    He was responsible for the introduction of numerous products for international brands including Heinz and Nabisco and other FMCG in the former Soviet Union.  Mr Audeh’s creativity and clever use of design served him well when he created a coffee brand from concept to sale and distribution.  Over the years, his ability to identify, attract and nurture new business as a result of his strong networking skills has ultimately resulted in mutually beneficial and successful business relationships within a diverse international market.

His visionary skills attracted him to one of his current projects within the US $5 Billion Al-Abdali development in Amman, Jordan, a unique Real Estate Development Project.  This mixed-use development will become a new visible centre for Amman and act as the major business district in one of the region’s fast growing cities.

Mr Audeh initially connected with Campbell Gray Hotels to brand and operate his part of the project and in doing so, he saw the potential to expand his portfolio into the service and hospitality industry.  Having now acquired Campbell Gray Hotels as part of the Audeh Group, “Campbell Gray Living”, the brand, has recently launched the company’s residential, office and retail spaces. 

Always looking to the future, Mr Audeh is also involved in developing ecological and environmentally friendly products which include Water solutions and Renewable energy. Mr Audeh’s varied interests include playing polo and shooting.