Muhammad Ali Syed is the founder and CEO of Mingora Consult - a MENA based restaurant performance company.
Ali is former Head of Marketing for Fortune 250 Restaurant Brands such as KFC and Pizza Hut at Yum! MENA (Revenue: $1Bn), Long John Silver’s at Yum! US ($800MM) and for Wendy’s Asia-Pacific and EMEA regions ($250MM.) Previously, Ali worked in brand management positions at Unilever and Shell.
He is a leading voice in MENA’s restaurant industry and an influential speaker at industry forums. Ali is well connected to most c-suite leaders in the region including franchisees, franchisors, retail groups, and private equities. Since its formation in 2014, his company Mingora has formed successful partnerships in the GCC with global companies in key disciplines that impact the restaurant industry – market intelligence, consumer insights, management advisory and franchising.
Mingora’s two research products in partnership with US-based The NPD Group - CREST and SalesTrack - have brought much needed data and discipline into restaurant decision making in the GCC. Currently 30+ companies and 40+ brands across UAE and KSA are benefiting from these services.
Ali has won numerous citations including the CEO Award, Long John Silver’s President’s Award, and Pizza Hut CMO Award in his career.