Jochen Pinsker is the Senior Vice President Foodservice Europe of The NPD Group Inc., the leading foodservice market research company. He started as an Account Manager at NPD in Germany in 1998 where he was servicing the company's first clients in the country. His regional and functional responsibility grew over the years and as Director Foodservice Europe and later as Senior Vice President Foodservice Europe, he has been growing NPD’s foodservice business from two to six countries in Europe.
Nowadays, Jochen supports NPD’s clients and partners as Foodservice Industry Advisor and is also in charge of NPD’s future vision of the best track record in the industry.
Jochen has a Master degree in Sports-Management. Starting his career in managing professional sports organizations, he has been working in the Foodservice Market since 1996 with experience in Event Catering before joining the research business.
The NPD Group combines the core data of record for the Foodservice industry with industry expertise and business solutions to form deep and longstanding partnerships and give operators and manufacturers a winning advantage. Since 1997, the company has established CREST in Europe, the source for information on consumer purchases of prepared meals, snacks and beverages. Other tools include SalesTrack and SupplyTrack. NPD is running these services in Germany, UK, France, Spain, Italy, Russia and outside of Europe in the US, Canada, Brazil, Korea, Japan, China, UAE and Australia. The industries most successful brands trust NPD to measure performance, predict future performance, improve marketing and product development, and advise on business and consumer trends and market opportunities. Their people are known for their experience, industry knowledge, and passion for the industries they serve and solutions they offer. They are sought after to interpret and anticipate consumer and retail trends.