Arabian Hotel Investment Conference

29 September - 1 October 2020 | Dubai - Virtual

Speaker profile

Chadi Farhat

Chief Operating Officer, Middle East & Europe
SBE Group

Chadi Farhat is focused on sbe’s hotel portfolio expansion, overseeing the operations of current and future hotels as well as strengthening owner relationships in the Middle East and Europe.

Prior to this role, Chadi was the Chief Commercial Officer at Morgans Hotel Group (MHG), where he continued on in the role after the company was acquired by sbe in late 2016. As CCO, he was responsible for guiding and supporting all the revenue processes globally and leading the strategy for driving profitable revenue growth through e-Commerce and revenue management. At the same time, as Interim Chief Operating Officer, Chadi was responsible for the general operation and financial performance of MHG. Chadi oversaw the company’s operations, food and beverage, sales, revenue management, eCommerce and digital marketing teams. Chadi also served as Chief Revenue Officer, where he integrated and aligned the functions of revenue management, sales, e-Commerce and Digital Marketing into a succinct distribution platform that has helped drive a cohesive strategy for the company and positioned MHG for future growth.

Prior to MHG, Chadi was the Global Director of eCommerce Revenue Management at Marriott International, where he was responsible for developing and implementing pricing and revenue management strategies focused on optimizing revenue through Marriott's electronic distribution channels (, OTAs, GDSs).  He has held multiple positions at Marriott, including Director of Revenue Analysis for the NYC Marriott and Ritz Carlton Hotels.

Chadi earned his MBA from Johns Hopkins University and his BA in Hospitality and Tourism Management from Notre Dame University in Beirut, Lebanon. Chadi is a frequent guest lecturer at New York University’s Center for Hospitality Industry Studies and Cornell University as well as a guest speaker at various Revenue Management and Distribution conferences.