Arabian Hotel Investment Conference

21-22 September 2020 | Madinat Jumeirah, Dubai, U.A.E

Speaker profile

Basma Elkhereiji

Group CEO
The Social Group

Basma is a modern day dynamic Chef, entrepreneur restaurateur and Social Media Influencer. A seasoned Saudi consultant in the F&B and hospitality sector.

She is the founder and COO of the social group that Owens and runs The Social Kitchen “restaurant “ The Social Space “ a venue that hosts and runs events“ The Social Group Consulting and launching the Social Bakery Q1 of 2020...

As a seasoned chef she launched her first restaurant in 2018, The Social Kitchen. Following the success of The Social Kitchen, Basma launched her second original F&B concept, The Social Bakery

With over 15 years experience in the F&B and hospitality sector she was selected by the Saudi Season to be the F&B director for Jeddah season 2019 & 2020. A government sponsored food & entertainment initiative festival in the costal town of Jeddah.

As F&B director for Jeddah season Basma set up, coordinated, and launched over 157 local and 14 international F&B concepts for the 41 day event. Including international brands such as Nobu, Zuma, Gaia, Coya, Joel Roboshon and Scallini She continues to work and Develop New concepts in the F&B and hospitality Sector , for special events & popups and also permanent ones.

Basma was selected by the Saudi Ministry of Culture to head the of Saudi culinary initiative. A program that aims to introduce local Saudi cuisine to the world. This appointment was made directly from the minister in recognition of Basma's extensive expertise and talent in the F&B sector.

Her approach to Saudi cuisine is very simple. To respect and maintain the authenticity of her Saudi dishes and family recipes ,them layering them with modern culinary techniques and flavors. this translated in her modern Saudi approach to Saudi food , how and when we eat it.

Its relatable to Saudi’s and exciting to guests from other cultures.

Driven by her curiosity to explore, she invites you on a journey through time and food, a journey that will stimulates all your senses, that takes you back in time, from the beginning, when it all started in her mother’s Kitchen, and bringing you back to Her Saudi today. With all its potential, possibilities.

Its a its modern approach to society while respecting her rich cultural heritage.