In 1998 when the hospitality industry in MEA was just beginning, Ahmed pursued a vision that led to the formation of one of the most recognized hospitality advisory firms in the MEA region.
Before branching into his own ventures, and driven by a passion for the hospitality industry, Ahmed had a highly successful, 25-year long career journey across all the various fields in hotel management, including the running of multiple properties on behalf of global hotel chains such as InterContinental and Le Meridien.
Ahmed’s dynamic approach and deep experience led him to identify the need for transferring his valuable knowledge and independent industry guidance to investors developing their own hospitality portfolio.
His involvement was an instant success in all key areas. Shaping investor visions, transforming them into highly regarded, often landmark hotels and mixed-use developments, Ahmed is an industry champion of efficient hospitality designs.
His guiding principle: Deliver a quality project with significant cost-savings and maximum long-term return on investment on every client assignment. This commitment has led to the group’s exceptional reputation and rapid expansion in the MEA region and internationally.
As a result of Ròya’s achievements, Ahmed and the Ròya team have served as key advisors to prominent government institutions on some of the region’s most iconic master plans, such as Dubai Media City, Jumeirah Beach Residence, Reem Island and Saadiyat Island.
Ahmed is a strong and passionate advocate for the development of young Emirati and GCC talent to join the field.