White Rabbit Projects
Chris founded White Rabbit Fund in 2016 as a hospitality development platform, providing capital and support to chefs to launch and grow their ideas. The platform focuses on incubating exciting new talent, to turn ideas into successful businesses.
In the two years since its creation, White Rabbit has opened 11 restaurants backing 4 different brands – ‘Kricket’, ‘Lina Stores’, ‘Island Poke’ and ‘Kym’s’.
Chris’ first investment was modern Indian concept ‘Kricket’ (www.kricket.co.uk), following their successful pop-up in a shipping container in Brixton. Chris backed the founders to launch their first full restaurant in Soho, followed by sites in Brixton and White City.
His second investment was Hawaiian grab-and-go brand ‘Island Poké’ (www.islandpoke.co.uk). Since then they have opened six restaurants - Soho, Broadgate, Canary Warf, Fitzrovia, the City and Shoreditch.
Chris also backs Italian heritage brand ‘Lina stores’ (www.linastores.co.uk), opening its first pasta bar in Soho, growing the business from the original Deli, first launch in 1944.
Recently he has launched modern Chinese restaurant ‘Kym’s’ (www.kymsrestaurant.com), backing the Michelin starred Chef Andrew Wong to open his second site in the City.
Previously Chris was Commercial Director for the Soho House Group, working on the expansion of members clubs, hotels and restaurants around the world. He started his career in Private Equity focusing on growing consumer brands, fashion and restaurants.
White Rabbit invests from £200,000 to £2m in each project.
www.whiterabbitfund.com / @whiterabbitfund
See Chris Miller speak in the following sessions: