Luca Franco is the Founder and CEO of Luxury Frontiers, a San Francisco/Johannesburg-based international firm specializing in design, development, and guest experience concepts for upmarket, light-on-earth hospitality structures ranging from tented camps to treetop suites. Drawing on his passion for transformational travel, re-wilding, and entrepreneurship, Franco founded Luxury Frontiers in 2011 and has grown the firm with a multicultural team of designers, architects, and eco-resort experts to create truly immersive hospitality structures.
In 2020, Luxury Frontiers won the AHEAD Americas Award in the “New Concepts” category for its design of Nayara Tented Camp in Arenal Volcano National Park in Costa Rica. The firm’s work on Camp Sarika by Amangiri in Utah made Luxury Frontiers a finalist for the Hospitality Design and Grand Prize Winner of the Radical Innovation Awards. The company’s current client roster in the hospitality and real estate industries includes Four Seasons, Aman, Belmond, Ritz-Carlton Reserve, Abercrombie & Kent, and Wilderness Safaris.
Franco’s vision of travel merges the consumer demand for personal fulfillment and self-improvement with a sustainable understanding of the built form and how this structure engages with nature.