Arabian Hotel Investment Conference

April 2020 | United Arab Emirates

2019 Session

It is all About the Experience– How do You Create the Covetable?

Hear from SBE Entertainment Group, Founder and CEO Sam Nazarian on how he has created a brand based around experience from hotels to restaurants to nightclubs. How do you grow such a product?

He is joined by Gaurav Bhushan, Global Chief Development Officer of Accorhotels to discuss why they purchased SBE and how they intend to grow the brand.

Sam Nazarian Founder & CEO – SBE

Gaurav Bhushan Global Chief Development Officer – Accor