Eric Ricaurte

Founder & CEO – Greenview

Eric founded Greenview in 2008, an international consultancy helping organizations catalyze innovation and best practice through strategy, programs, data management, benchmarking, and reporting. Greenview’s clients include most of the largest hotel companies as well as hotel owners and developers, event organizers, cruise lines, DMOs, OTAs and industry organizations including the WTTC and UNWTO. With 20 years of hands-on experience, Eric is a frequent speaker, convener, and researcher on the topic of sustainability. Prior to founding Greenview, Eric specialized in the operations and development of nature-based lodges, theme parks and attractions in Costa Rica, Mexico, and Brazil. Eric earned a Bachelor of Science degree from the Cornell University School of Hotel Administration and a Master of Science degree in Tourism & Travel Management from New York University. His notable industry work includes launching the Cornell Hotel Sustainability Benchmarking Index, Green Lodging Trends Report, Destination Water Risk Index, and Hotel Owners for Tomorrow Coalition. Eric is a member of the UFI Committee on Sustainable Development and the International Standards Working Group of the Global Sustainable Tourism Council. He has held a research fellowship at the Cornell University Center for Hospitality Research and been an adjunct instructor at New York University.