Arabian Hotel Investment Conference

14-16 April 2020 | Madinat Jumeirah, Dubai, U.A.E

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Saudi Arabia Hotel Investment Conference (SHIC) Announces Young Hospitality Leader of the Future

Posted on January 29, 2019

Dubai, UAE. 28 January, 2019: At last week’s Saudi Arabia Hotel Investment Conference (SHIC) being held at the new Marriott Riyadh Diplomatic Quarter in KSA, the winner of the SHIC Young Leader Award was announced – recognising the exceptional young local talent working within the Kingdom’s hospitality sector.

Yasmin Al Sanea, Human Resources Manager at the Intercontinental Al Jubail, was not only announced as the winning recipient of the award, but she also achieved wide recognition from the SHIC Board and broader industry, for her achievements so early in her career.

“I feel blessed and honoured to have been selected as this year’s Young Leader award recipient and thank God for that. The hospitality and tourism sector is so fast-paced and dynamic especially for local nationals, and as a young professional, it’s an incredible achievement to be acknowledged by some of the industry’s best leaders,” Yasmin said.

As well as receiving a full access pass to SHIC, Yasmin was also awarded with a two-day leadership course at the prestigious Emirates Academy of Hospitality Management in Dubai, with flights and accommodation included in her prize.

Jonathan Worsley, Chairman of Bench Events and Co-Founder of SHIC, said: “It is comforting to meet so many young industry professionals who are showcasing their passion and commitment to leadership.  This is what SHIC and AHIC are all about – growing the industry and developing world-class hospitality leaders.”

Commenting after the awards, Dr Badr Al Badr, Chief Executive Officer at DUR Hospitality, expressed his pleasure to support young and emerging talents within the Saudi hospitality sector. He stressed on the importance of contributions brought in by fresh talents towards developing innovative approaches and initiatives that will help drive the sector forward, achieve global excellence, and position Saudi Arabia as a leader in hospitality.

Furthermore, Al Badr congratulated Yasmin Al Sanea, stating that this important recognition highlights the major role played by women in developing all sectors in the Kingdom, and urged for more women empowerment within all the fields that will contribute in achieving a robust and varied Saudi economy.

The judging panel included the region’s hospitality leaders, including Dr Badr Al Badr, Chief Executive Officer at DUR Hospitality, Shuja Zaidi, Principal at Equinox Hospitality, and Gasem Al Maimani, CEO at Taiba Holding Company.


About SHIC 2019


Organised by Saudi Event Management and Marketing (SEMARK), in partnership with Bench Events, MEED and DUR Hospitality, SHIC was held at the Marriott Riyadh Diplomatic Quarter on 22-23 January 2019, providing a forum for more than 300 hotel investors, owners, developers and operators to discuss the growth of the hospitality industry in the Kingdom.

SHIC featured keynote sessions from the Kingdom’s leading industry experts, including interviews with Eng. Abdullah bin Mohammed Al-Issa, Chairman of Dur Hospitality Company and Abdullah AlDawood, Group CEO of Altayyar Travel Group.

Media Contact: Cristina Kristensen, Senior Communications Consultant, In2 Consulting; Office: +971 4 455 8499.



Notes to Editors:

About AHIC 2019

AHIC, now in its 15th year, is the annual gathering for the Middle East’s hospitality investment community organised by global hotel investment event organiser Bench Events in partnership with Middle East business intelligence brand, MEED. AHIC creates a knowledge and networking platform for global and regional investors of all backgrounds, offering essential insights to investing in hotels, showcasing regional and international hospitality investment opportunities and facilitating direct connections with hospitality industry stakeholders. AHIC 2019 will be held in a purpose-built AHIC Village on the beach adjacent to the Waldorf Astoria Ras Al Khaimah, UAE, from 9 April to 11 April 2019 in partnership with Ras Al Khaimah Tourism Development Authority (RAKTDA).

Held under the patronage of His Highness Sheikh Saud Bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, AHIC 2019 will be co-hosted by its founding patron, His Highness Sheikh Ahmed bin Saeed al Maktoum, Chairman of Dubai Airports, President of Dubai Civil Aviation Authority and Chairman and CEO of Emirates Airline and Group, whose continued support of the industry and AHIC has been critical to the region’s tourism growth.


AHIC 2019 Sponsors

AHIC 2019 is hosted by Ras Al Khaimah Tourism Development Authority. Sponsors include: Accor Hotels, Al Hokair Group, Al Marjan Island, Choice Hotels, Hilton, Radisson Hotel Group and The Red Sea Development Company as Platinum Sponsors; Emaar Hospitality Group, Dur Hospitality, (IHG) InterContinental Hotels Group, IWG (Insignia Worldwide Group) and Taiba Holding as Emerald Sponsors; and Alkamal International, Colliers International, Drees & Sommer, GlobalData, HVS, Knight Frank, Louvre Hotels Group, Marriott International, Melia Hotels International, PwC, SSH, STR, IHCL (The Indian Hotels Company Limited) and Wyndham Hotels & Resorts as Gold Sponsors. Edel & Stark is the Supercar Rental & Tours Partner while The Emirates Academy of Hospitality Management and Hotelivate are Supporting Partners.


About Bench Events

Bench Events ( has an established record of delivering high-level networking and thought leadership conferences for hospitality investment and aviation in Europe, the Middle East, Africa, Asia and Latin America. ‘Creating an impact’ is the core focus of Bench Events, as the company enables growth by facilitating deal opportunities.


About MEED

MEED is a remarkable senior management media brand, that encompasses subscription to the MEED Business Review publication and website,, as well as organising the MEED Quality Awards for Projects, AHIC and Innovation Live! MEED also works with clients on bespoke content, events, broadcast and digital offerings.  MEED also has two high-value content businesses, MEED Projects and MEED Insight. MEED Projects is the Middle East's premium project tracking database and MEED Insight offers tailored research and in-depth analysis. Established in 1957, MEED, has been integral to delivering business information and news, intelligence and analysis on the Middle East economies and activities ever since.


About Dur Hospitality

Established in 1976, Dur Hospitality is one of the most prestigious Saudi companies specialized in hospitality. It owns, develops and manages a wide range of properties, hotels and residential units throughout the Kingdom of Saudi Arabia. It is a publicly listed company. Its diversified portfolio encompasses more than 20 properties, in addition to 21 new hospitality and residential projects under development across the Kingdom with a total value of SAR2.5bn.

In 1983, Dur launched its innovative Saudi brand in Makkah and Madinah, Makarem, a world-class hotel chain specialized in providing hospitality services in accordance with the highest international standards with a Saudi spirit. Dur manages its hotels throughout the Kingdom of Saudi Arabia through franchise agreements with Marriott International and the IHG Group.

In the real estate sector, Dur designs, develops and manages residential units and employs its hospitality expertise to provide integrated services under its own brand Dur Communities.