Arabian Hotel Investment Conference

April 2020 | United Arab Emirates

Content Library

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Bench Impact Ep4 - The current state of the UAE market and price dumping


Jonathan Worsley speaks to the Chief Operating Officer of Citymax Hotels by Landmark Group, Aly Shariff on the current state of the UAE market and price dumping "if we don't value our product, how do you expect our clients to value our product". Aly speaks of his passion for service, experience, and competing against the rapid commoditisation of the industry. He thinks as operators, we have become our own worst enemies.

Published 25 March 2019